Freelance
Wee Nudge
Wee Nudge was a small, practical resource designed to help designers and developers explain commonly misunderstood concepts to clients. By curating clear, well-written articles around industry grey areas, it gave practitioners a simple way to redirect difficult conversations towards shared understanding rather than repeated justification.
Wee Nudge was a small side project I worked on with Paddy Donnelly, built during a handful of late nights and driven by a shared frustration with recurring client conversations. Despite its modest origins, the response was immediate. Within a couple of days the site had attracted significant traffic, community attention, and thoughtful feedback from designers and developers across the industry.
At its core, Wee Nudge was about reducing friction. Instead of repeatedly explaining the same foundational concepts, it offered a calm, well-curated place to point people towards. Topics like whitespace, the fold, wireframes, and content delivery weren’t treated as debates, but as shared problems with established perspectives worth understanding.
What surprised me most wasn’t the traction, but how quickly people wanted to contribute. Suggestions for new topics came in almost immediately, reinforcing the sense that this was a widely felt pain point. The project became an early reminder that even small tools, when built around real needs, can resonate far beyond their original scope.